Product intelligence is a new industrial manufacturing control paradigm aligned with the context of cyber-physical systems and addressing the current requirements of flexibility, reconfigurability and responsiveness. This paradigm introduces benefits in terms of improvement of the entire product[U+05F3]s life-cycle, and particularly the product quality and customization, aiming the customer satisfaction. This paper presents an implementation of a system of intelligent products, developed under the scope of the GRACE project, where an agent-based solution was deployed in a factory plant producing laundry washing machines. The achieved results show an increase of the production and energy efficiency, an increase of the product quality and customization, as well as a reduction of the scrap costs. © 2015 Elsevier Ltd.